The most important shopping weekend of Black Friday and Cyber Monday is looming on the horizon. While it's a relatively new phenomenon in the UK introduced by Amazon in 2010, the country was estimated to spend £5.6 billion last year on Black Friday sales.
Despite the appeal of buying discounted Christmas presents, we are all too familiar with chaotic images from department stores and stories of people getting physically injured in an attempt to seize the most discounted gadget.
So while you might feel like you have snagged a deal, guess who pays the real price?
Black Friday vs. The Planet
We believe Black Friday and Cyber Monday promote mindless consumption, excessive packaging and shipping waste, especially with the rise of online shopping. The sales produce massive waste not just from the unwanted single-use plastic and cardboard packaging, but also from the return of unwanted items. This is especially true of the clothing industry, where much of the online returns are tossed in to the landfill because the logistics and cost of putting the item back on the shelf are much too complicated. The negative impact of Black Friday is significant from non-recyclable, mostly plastic toys, to e-waste, to fast fashion that is only used for one season. In fact, in France, the government is considering banning Black Friday due to the impact on the planet and promotion on unsustainable consumption habits.
Black Friday vs. The People
Black Friday also puts a strain on retail workers who are not able to stay at home and enjoy Thanksgiving holiday, a US tradition as well, with their families. Factory workers, working behind the scenes, are already majorly underpaid below the minimum wage by most fast fashion brands. And now they have to work longer hours to meet unrealistic stock demands. So if your t-shirt costs you £2, consider what the factory worker gets paid for their labour.
Black Friday vs. Small Businesses
Small businesses are particularly at risk by major brands and retailers engaging in price wars and undercutting the competition. They are simply not able to match the ginormous advertising budgets or lower their prices to the same level while remaining profitable. In our experience, small businesses often have more ethical values to begin with, which do not align with overconsumption and irresponsible production in the first place.
Ethical Brands are Driving Change
Some ethical brands are pushing for change by refusing to participate in the Black Friday sales. Some of our favourites:
All Birds, an ethical shoe brand, for instance, has pledged to raise their price by $1 and the extra money will go towards Greta Thunberg’s charity that is fighting the climate emergency.
Patagonia is known for promoting conscious consumption with their ‘Don’t buy this Jacket’ campaign that draws attention to the waste produced by the clothing industry and fast fashion.
Deciem skincare brand has taken the boycott further with their "BYE-BYE BLACK FRIDAY" campaign. The brand is planning to shut down all physical and e-commerce stores for the day to reduce the impact of the sales period on the planet.
Spruce, your ethical cleaning brand, is also taking a stand against the mindless consumption that Black Friday represents. One of our main goals is to prevent mindless consumption. We want to promote responsible production, and while we will offer incentives for good causes throughout the year, we will not be participating in the Black Friday sales.
However, despite all the ills, we do feel that boycotting Black Friday, fast fashion or any sales event is a matter of privilege. Let’s not forget, most of us cannot afford items such as clothing, furniture, electronics at their full retail price. The solution? Plan and only buy what you absolutely need, buy products with longer life spans and support small, ethical businesses when you can.
Words by Sofya Zakharova
Images by Aaron Weiss