Hi, I'm Mahira. I founded Spruce to make cleaning a cleaner experience for everyone.
It's not just about the feeling you get when you settle down in your freshly cleaned home.
It's about your health and the health of the planet.
For decades, we've trusted cleaning brands to keep us safe. But here's the truth: regulations for what can – and can't – be added to these products haven't changed in decades.
We're still using the same toxic chemicals our mothers used to use.
Not to mention the plastics we're constantly ingesting, and pumping into our oceans. It's affecting the environment and it's affecting our health. And no one knows that more than I do.
Here's where I get a bit serious for a moment.
It isn't easy to talk about, but infertility defined the last 10 years of my life. Everything I did revolved around treatment cycles and trying to get pregnant. I began reading and researching – and I was alarmed at what I found out. EDCs (endocrine disrupting chemicals) and microplastics are everywhere. They're in our cleaners, our drinking water, our oceans, our soil.
As early as 2012, WHO cautioned the world that EDCs are likely to cause cancer and infertility.
The link between the chemicals in my cleaning products and my health terrified me. So I decided to do something about it and make a change. I founded Spruce to clean up the dirty cleaning industry with products that do no harm to your body, or the health of the planet.
Now you don't have to choose between your wellbeing and a clean home.
As luck would have it, I was blessed with a miracle baby during my journey to launch Spruce. But what I learnt along the way about how plastics in our bodies and the chemicals in our everyday personal care and cleaning routine affect both male and female infertility was shocking. Women are exposed to more than 300 toxic chemicals including endocrine disruptors, just in their morning routine. I am on a mission to raise awareness about this taboo topic by sharing my knowledge.
Read more about my journey here.